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C.F. Martin & Co. Proudly Introduces Aura® VT Enhance and Matrix VT Enhance Acoustic Amplification by Fishman®

Martin Guitar


C.F. Martin & Co. Proudly Introduces Aura® VT Enhance™ and Matrix VT Enhance™ Acoustic Amplification by Fishman®

Innovative Pickup and Preamp System Features Fishman’s Most Advanced Technology with Aura Acoustic Imaging

Nazareth, PA – C.F. Martin & Co. will exclusively debut a new pickup and preamp system in 2016, the Aura® VT Enhance™ acoustic amplification by Fishman®, which offers the most advanced technology, Aura Acoustic Imaging, to preserve the unique and pristine acoustic tone of each instrument with studio microphone quality. In addition, the new streamlined Matrix VT Enhance™ will be offered on select models.

Both the Aura VT Enhance with Acoustic Imaging and the Matrix VT Enhance feature a new bridge plate mounted transducer to add dimension, resonance and body to the tone of the guitar.

“C.F. Martin & Co. has been making the finest acoustic guitars and providing the best equipment to accompany them for 182 years,” said CEO and Chairman Chris Martin IV. “The new Aura VT Enhance and Matrix VT Enhance acoustic amplification by Fishman are prime examples of our dedication to making a Martin guitar sound like a Martin guitar when amplified.”

The systems are unobtrusive with no control holes cut into the side of the guitar and also easy to use with Volume, Tone and Enhance Blend controls mounted inside the soundhole. The resulting quality meets the Martin standard of excellence with an unmatched responsiveness to touch and playing.

Fishman’s new Enhance Transducer is designed to capture the longitudinal energy of the guitar top while resisting the transverse energy that manifests in string squeak, body handling noise, and parasitic feedback. These characteristics are added to the unparalleled audio performance of the Aura VT Enhance with Acoustic Imaging and Matrix VT Enhance acoustic amplification by Fishman.

Available exclusively on the Martin guitars listed below beginning in 2016, Aura VT Enhance and Matrix VT Enhance acoustic amplification by Fishman offers an Aura Image specifically made for each model.

New Aura VT Enhance acoustic amplification by Fishman with Acoustic Imaging will be available on the following 2016 models:
New Standard Series (18, 28, 35)
Select Custom Shop models

New Matrix VT Enhance acoustic amplification by Fishman will be available on the following 2016 models:
15 Series
16 Series (Available 2016 Summer)

Visit your local Authorized Martin Dealer, plug in and slide into another dimension.

Learn more at www.martinguitar.com/VTEnhance

About Martin Guitar & Strings
C. F. Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for 182 years.  It continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques, along with those introduced by the company founder.

The company is also known for producing high-quality, popular acoustic guitar strings.  These include the successful Martin SP® LIFESPAN™ the fastest-growing treated string in the industry, the exciting new Retro™ acoustic guitar strings which are crafted from a long-lasting proprietary nickel-based alloy blend that mellows quickly to a warm vintage tone that brings out the unique, woody sounds in your guitar played and loved by Tommy Emmanuel and Laurence Juber and the Martin SP line, which uses an industry leading core wire to hold tunings better.

Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers.  They can be seen across all segments of pop culture, from television to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.

Media Contacts
Aliza Rabinoff
for Martin Guitar

Amani Duncan
Vice President, Brand Marketing
C. F. Martin & Co.

*Fishman, Aura, and Enhance are trademarks, registered trademarks, or tradenames of FISHMAN TRANSDUCERS. All rights reserved. Used with permission.

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