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C.F. Martin & Co. Chairman & CEO Chris Martin IV Appointed to NAMM Executive Committee During Annual Summer NAMM Board Meeting

Nazareth, PA (July 17, 2013) —  C.F. Martin & Co. is pleased to announce that chairman and CEO Chris Martin IV has been named incoming secretary of the NAMM executive committee through 2015.  The appointment was announced during the annual board meeting at the Summer NAMM conference this past weekend in Nashville, TN.  Chris Martin previously served on the NAMM board of directors from 2000 to 2003. “It is an honor to be appointed to the NAMM executive committee,” Martin said. “NAMM has been a wonderful supporter of the Martin brand and our products for many years, and I am looking forward to working on a deeper level with the group on opportunities and issues that are relevant to the industry.”

Larry Morton, newly named chairman of NAMM’s board of directors and president of Hal Leonard Corporation, warmly welcomed Martin to the executive committee this past weekend.   “Through the multi-generation legacy of Martin Guitar, Chris brings a unique perspective of running a family business, much like many of our retailer members, along with the point of view of a global instrument manufacturer and supplier,” said Morton.  “Chris also has a tremendous amount of experience as an active advocate and supporter of music through his other service activities.” 

About Martin Guitar & Strings

C.F Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for 180 years.  It continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.

The company is also known for producing high-quality, popular acoustic guitar strings.  These include the Martin SP® LIFESPAN™ line, the fastest-growing treated string in the industry, and the Martin SP line, which uses an industry leading core wire to hold tunings better.

Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, country, folk and bluegrass to those just beginning their careers.  They can be seen across all segments of pop culture, from television (Glee, Psych, Raising Hope and American Idol) to the movies, on Broadway and in books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.

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