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It’s important to us and it’s important to our customers that we operate in a way that ensures we will have healthy forests around the world for many generations to come. We’re proud to team up with an organization as respected as the Rainforest Alliance to help us continue to achieve this mission.” ~ Chairman & CEO Chris Martin IV

Martin Guitar

Martin Guitar's Commitment to the Environment

Martin Guitar is committed to corporate responsibility and environmental stewardship. To support this commitment, Martin chose the Rainforest Alliance as their certifying body to achieve Forest Stewardship Council® (FSC®) Chain-of-Custody certification. Being FSC® certified indicates that Martin complies with one of the highest social and environmental standards on the market. By offering products that are FSC® certified by the Rainforest Alliance, Martin supports responsible management of the world's forests. The Forest Stewardship Council® (FSC®) label coupled with the Rainforest Alliance Certified™ seal on selected guitars lets consumers know that the wood used comes from forests that have met rigorous standards for protecting forestlands, communities and wildlife.

The Rainforest Alliance, which helped to establish the FSC® in 1993, today works in over 70 countries to promote strong forests and healthy communities. In 2009 Martin was one of the first acoustic guitar manufacturers in the industry to produce a guitar model comprised entirely of FSC® certified woods. The D Mahogany included a genuine mahogany neck, back and sides, an Alpine spruce soundboard and katalox fingerboard and bridge.

Martin Guitar is audited annually by the Rainforest Alliance regarding FSC® Chain-of-Custody certification compliance. Many coworkers across all functional areas are involved in maintaining our FSC® compliance.


Martin Guitar’s collaboration with the Rainforest Alliance on the #FollowTheFrog campaign engages companies and consumers in the mission of sustainability and highlights the positive impact of products that carry the Rainforest Alliance Certified™ seal.

Phase 1 of Martin Guitar’s engagement with the #FollowTheFrog campaign kicks off August 8, 2016 and will chronicle the manufacturing of a Martin guitar that meets the strict standards of the Forest Stewardship Council® (FSC®) as certified by the Rainforest Alliance. View the photo gallery to follow along.

Through Martin Guitar’s various social media platforms and website, you can #FollowTheFrog as our skilled luthiers take you throughout the journey of the instrument’s production, from conception to the final stage of adorning it with the Rainforest Alliance Certified™ seal,  featuring the organization’s iconic tree frog, inside the guitar.

The Martin Guitar #FollowtheFrog journey continues in early 2017, when James Valentine, Martin Ambassador and lead guitarist of Maroon 5, is presented with the instrument and plays an exciting role in Martin Guitar’s activation of the global Rainforest Alliance #FollowTheFrog campaign.

Learn more about the #FollowTheFrog initiative.

Read the official press release.

View the #FollowTheFrog Gallery

Watch A Word From Chris: #FollowTheFrog


FSC® C008304

More Initiatives  

Central Chiller & Boiler Plant Project - DOE 2017 Better Project Award Winner

Responsible Timber Purchasing Practices

Save Elephants

Carbon Neutral Shipping

Finish & Curing Room


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